About Aisha Medeubekova
Hi and welcome to my website.
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I like data insights into consumer behaviour. Figuring out the why's and the how's of why we do what we do is deeply fascinating to me.
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I love working with Consumer Insights and Category Management. I want to know what makes you pick up that bottle of shampoo over the other one, what makes a consumer loyal to a brand and what converts a shopper to something new and interesting.
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If you're in need of someone to work collaboratively on cross-functional projects, negotiate great deals and land projects that drive insights into your consumers' needs- then you should reach out to me.
I graduated with a Bachelor's degree from UofT, aiming to go to law school and like so many of us- ended up doing a complete 180.I made my way to the big world of corporate business.
I have done a little bit of everything- from order management, to supply chain planning, to working with long-haul truckers and optimizing inventory efficiencies (saving the company millions of dollars per month in deliverables!, going green!, making lots of trucker friends!).
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I then made my way to the International side of Unilever, where I work on importing global brands into the North American market. If you've ever made your way to a store and picked up something that reminds you of your grandma's cooking back home, chances are- I worked on that project.
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If you made your way here, feel free to poke around and see what I've been up to lately.
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2021 Big Bet Project
LIFEBUOY HYGIENE PRODUCTS
Lifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894. It was the first soap to use carbolic acid, which gave it a red color and strong, medicinal scent. Lifebuoy is still manufactured today and is the leading brand of soap in many developing countries, where it is still used by doctors prior to treating patients.
I am working on a team that is bringing back this legacy brand to North America.
CANADA RETAIL EXPANSION
Working collaboratively to bring exciting global brands to the Canadian market.
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amedeubekova@gmail.com | 647-990-9635